INDIA GAY

DIVERSE EXPERIENCE

  • Overseeing the development and maintenance of a brand's image and reputation to drive growth and loyalty.

    • Brand positioning and innovation

    • Campaign implementation

    • Consumer analysis

    • Market research and analysis

    • New product development

    • Performance monitoring

    • Strategy development

  • Conceptualizing and guiding the execution of creative strategies to effectively convey a brand's message and identity.

    • Campaign Ideation

    • Campaign Development

    • Maintaining brand voice and and objectives

    • Overseeing creative teams and production processes

  • Utilizing online channels to reach, engage and communicate with target audiences effectively.

    • Campaign optimization

    • Content creation and management

    • Data analysis

    • Digital strategy development

    • External communication consistency

    • Social listening

    • Social media management

    • Website design and maintenance

  • Creating and implementing new ideas or businesses to address market needs and drive growth.

    • Building teams

    • Conducting market research

    • Developing business models

    • Fostering a culture of creativity and risk-taking to drive innovation and entrepreneurial success.

    • Identifying opportunities

  • Managing the reputation and communication of an organization with its stakeholders.

    • Campaign management

    • Copywriting

    • Crisis communication

    • Event planning and organizing

    • Influencer management

    • Media relations

    • Media training

    • Strategic storytelling

  • Developing long-term goals and coordinating resources to achieve them efficiently.

    • Adapting strategies as neede to align with organizational objectives

    • Analyzing market trends

    • Devising action plans

    • Establishing timelines

    • Monitoring progress

    • Setting objectives

ABOUT INDIA

I am India Gay, a public relations scholar with 5+ years of academic training and leadership experience. I excel in strategic storytelling, particularly through digital media, where I bring narratives to life. I thrive on hands-on engagement and delivering concrete results. I invite you to explore my creative portfolio and discover how I can assist your organization in reaching its professional objectives.